8081 Introduction to Marketing I (9)

Following 8000 CTE Exploratory, students will enroll in the shop area of their choice based upon availability, grading, and administrative approval. A high focus is paid to the introductory skills of the trade as well as safety, professional preparation and presentation, and workplace readiness. Students are evaluated on their hands-on performance in each program area as well as written assignments.

8181 Marketing II (10)

Building upon their Exploratory experiences, students will work in the school store during their class time. Through this course, students will learn how to develop customer relations and how to employ the use of data in order to design a strategy to anticipate and meet customer needs. Throughout the course of the year, students will continue work on expanding their business plan outline into an actual professional level document. Students will conclude with a formal presentation followed with a defense of their proposal. Within the scope of this course, students will obtain their Occupational Safety (OSHA-10) credential and begin participation in their career major.

8281 Marketing III (11)

Students will take a more active role within the functioning of the school store, taking on various roles and responsibilities throughout the year. Product proposals will be made in anticipation of seasonal demand, and purchases performed under the guidelines of school operations. Marketing campaigns will also be completed that align to the purchases. Students will also create a marketing plan which compliments and expands upon their business plan. Student participation in DECA and SkillsUSA are highly recommended.

8381 Marketing IV (12)

Students will continue to focus on marketing topics of their choice and complete virtual business simulations such as small store management and sport franchise management. Students will delve into advanced marketing strategies and concepts through evaluating recognized high- end and low- market campaigns. Presentations of these evaluations lead to a deeper understanding of the variety of concepts and strategies as well as the potential successes and pitfalls experienced by each. In their work in the school store, students will serve as a management team to ensure that the monetary operations, customer relations, inventory, and housekeeping requirements are met.

Dighton-Rehoboth Regional High School